By George Graham, William Bechtel
Unequalled within the caliber of its world-renowned individuals, this multidisciplinary significant other serves as either a direction textual content and a reference ebook around the wide spectrum of problems with drawback to cognitive technological know-how.
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Extra resources for A Companion to Cognitive Science
Granting that consumer behavior is an important area in marketing does not imply that marketing completely overlaps with economic psychology with respect to consumer behavior study. It is true that economic psychology has a fundamental interest in the study of consumer behavior, but this interest is not exclusively tied to marketing interests. There is also the point of view of public policy makers, who work with problems of consumer information and consumer protection. As a matter of fact most academic consumer behavior researchers make a special point of interpreting their findings both in terms of marketing implications and public policy implications (for an example, see Bettman, 1979).
3. Problem Orientation and the Question of Relevance In the social and behavioral sciences, despite many differences of opinion with respect to the appropriate procedure for theory development, there are certain criteria that are applied to a piece of research to determine, whether it is acceptable or not. , the internal validity, to the adequacy of the 34 statistical analysis. Replicability of results and long-term contribution to theory are further major criteria. The last decade or so has seen additional criteria become pervasive as a consequence of a quest for rdevance.
Most of the authors, however, have their scientific background within the behavioral sciences, especially psychology, so it seems to be reasonable to treat the psychological concepts in more detail, as a starting point for the analysis and explanation of economic phenomena. The chapters in this first part will thus be firmly grounded within psychology and its main theoretical orientations. Discussing the relevance of psychological concepts for economic behavior it may be stated that the psychological explanation of economic behavior can be formulated in two different ways.